Meet Rachel Marie Hurst

Group of women posing together in fashionable outfits, some sitting and some standing, in front of a plain backdrop at an indoor event.
Close-up of a woman wearing glasses and earrings, with makeup, in front of a blurred background.

Designer. Stylist. Fashion World Builder.

I didn't grow up dreaming about fashion week.

I grew up dreaming about possibility.

Long before I became a designer, I was the kid starting businesses, creating opportunities, and looking for ways to build something bigger than myself. Fashion came later—but once it found me, it changed everything.

A group of women showcasing fashion on a runway during a Pepsi Diet event, with an audience seated on either side.
Group of five women standing together in front of a colorful mural with bold text and abstract structures, all dressed in fashionable clothing and accessories.
Group of models standing in front of a wall with 'Massive Fashion Week' written on it.

What started as a college fashion club grew into fashion shows, custom designs, styling clients, a boutique, and eventually House of Bolden—a fashion house built around one simple belief:

Fashion is medicine for the soul.

Because clothing has the power to change how we see ourselves.

I've watched women stand a little taller after finding the right blazer. I've seen someone smile at their reflection for the first time in years after putting on a dress that finally felt like them. I've watched confidence grow not because a woman changed who she was, but because she finally felt seen.

That's why I do this.

Not because fashion is frivolous.

Because fashion is personal.

Today, I work as a designer, stylist, educator, and creative director. Through House of Bolden, I help women discover their style, create custom garments, learn new skills, and step into the boldest version of themselves.

My design philosophy blends tailoring and romance, structure and softness, confidence and creativity. I believe women shouldn't have to choose between being powerful and feminine. They can be both.

Welcome to Your Villain Era

Around here, becoming the villain isn't about becoming someone else.

It's about becoming more of yourself.

It's about dressing for your own approval.

Taking up space.

Trusting your instincts.

And building a life that feels authentic to who you are.

If you've ever felt overlooked, underestimated, or unsure of where you fit, you're in the right place.

Welcome to the House.

— Rachel Marie Hurst

Founder & Creative Director

House of Bolden